About Us

It all began with a sweet dream in a little girls heart...to one day have her very own place to shop!! 

Stylist and TV Fashion Expert Dawn Del Russo (dawndelrusso.com) ambitiously turned her childhood dream into a reality December of 2004. Constantly creating new outfits and daring fashion trends as a little girl, she would design new clothes and styles for her Barbie dolls. Del Russo never lost her fashionable drive, or her niche for dressing others.  Dawn always dreamed of opening the perfect boutique girly with a luxe flair. She completing her Bachelor of Science in Business Management, and after three years of preparation, she held her first private showing of a few up and coming designers. Del Russo opened Bella Dawn Boutique, and offered her personal fashion expertise and a place to put her best, and impressively stylish, foot forward. The trendy upscale boutique curated by Dawn Del Russo caters to young women that have the desire to live a 'glam' lifestyle inspired by designs from NYC, L.A., and Europe.


It takes a special touch to distinguish and deliver those attributes in the most tasteful way possible, and Del Russo clearly portrays such a talent. Featured in print InStyle, Teen, Cosmo, Real Simple and Elle, as well as televised media outlets CBS, NBC, E! News, Fox 5, and Better TV, Del Russo's knowledge and style advice has successfully lead her to curate a chic and stylish boutique.