Our Story
Founded By TV Expert and Author Dawn Del Russo, Bella Dawn began as a brick and mortar boutique in Verona, NJ. Since the inception in 2004 the Bella Dawn brand has evolved greatly. Pivoting from a simple boutique and online store to a full service media brand. Featured in glossy's like InStyle Magazine, Life & Style Weekly, Us Weekly, Elle, Cosmopolitan and Lucky. Brands under Bella Dawn have been nationally televised on shows like Access Hollywood Live, Extra, The Insider, E! News, NBC, Fox, CBS and Meredith Vieira. Partnering with brands like H & M, Blue Nile, Bloomingdales, The Real Real, Mustang, The Body Shop, Kohls, Adore Me and Burlington Coat Factory, among others. As Bella Dawn evolves and continues to grow we have added Fashion Brand Consulting, Beauty & Lifestyle Services and workshops. With a special emphasis on "Living The Glamour of Life" our brand has opened not just to fashion and beauty but wellness, travel and lifestyle. Excited for you to join us in the magic!
Full Service
Under the Bella Dawn Brand we have a team of experts working with business and individual clients. We provide fashion business consulting on topics like branding, marketing, and media relationships. For our private clients we offer beauty makeovers, event and wardrobe styling, along with workshops. We specialize in incorporating wellness advice and energizing all services with Reiki.
Our sister blog site Live The Glamour allows us the opportunity to discover and write about beauty, fashion, travel and lifestyle. We work with a wonderful team of entrepreneurs whom offer their unique talents for our beauty, fashion, and wellness services.
